MARKET DYNAMICS

THE SIZE OF THE CHALLENGE

From the Ellen MacArthur Foundation report ‘The New Plastics Economy: Rethinking the future of plastics’, we now know, more than 40 years after the launch of the first universal recycling symbol, that only 14% of plastic packaging is collected for recycling globally. Each year, USD 80-120 billion plastic packaging material value is lost to the economy. Given projected growth in production, in a business-as-usual scenario, by 2050 oceans could contain more plastics than fish (by weight).

 

The initiative published a second report focusing on how to achieve a circular economy for plastics.

The report arrives at three key conclusions:
  1. Without fundamental redesign and innovation, about 30% of plastic packaging will never be reused or recycled
  2. For at least 20% of plastic packaging, reuse provides an economically attractive opportunity
  3. With concerted efforts on design and after-use systems, recycling would be economically attractive for the remaining 50% of plastic packaging.

The Ellen MacArthur Foundation was established in 2010 with the aim of accelerating the transition to the circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. It works with the support of its Knowledge Partners, its Global Partners, and its Core Philanthropic Funders.

THREE DISTINCT TRANSITIONS STRATEGIES TO ACCELERATE THE SHIFT TOWARDS THE NEW PLASTIC ECONOMY (SHARE OF PLASTIC PACKAGING MARKET BY WEIGHT)
SOURCE: New Plastics Economy initiative analysis
*Total is not the sum of separate categories due to overlap. SOURCE: New Plastics Economy initiative analysis
PLASTIC PACKAGING SEGMENTS THAT NEED FUNDAMENTAL REDESIGN AND INNOVATION

THE INVOLVEMENT OF CHARPAK

The New Plastics Economy initiative of the Ellen MacArthur Foundation shows the scale and potential of a circular economy approach to plastic packaging

“Just imagine, if we can get to a recycle/reuse rate of 90% of all existing packaging and keep on doing it, think of how much of the world’s resources are we saving.”

Source: Paul Smith, Managing Director, Charpak Ltd

Charpak was inspired to find a solution to this massive challenge. As a business with sustainability at its heart our key two pillars
are to:
Make the business live within the community, sustainably.
Create a localised, “circular economy driven business” that would help drive up rates of reuse and recycling.
Charpak is fully behind applying the Ellen MacArthur Foundation’s systemic approach.

CREATING A LOCALISED CIRCULAR ECONOMY

smarter design

education

• Correct material
• Correct weight

• Recycled material
• Recyclable/reusable

OPRL – This product is made from recycled plastics, please recycle.

PERFECTLY FORMED PACKAGING

Design led product development and production

Twist-Loc is an rPET Thermoformed container which can be used across ambient, chilled or frozen sectors, food and non-food products. This new innovative packaging replaces packaging which has historically been produced in Injection Moulded PP.

 

Twist-Loc meets retailer needs for security of product with integral tamper evidence – a first for a thermoformed pack – giving consumers security in the knowledge the food products are pristine for purchase.

Rather than a traditional clip-on lid Twist-Loc ‘twists closed and ‘locks’’ which means it is reusable by the consumer and is not a single use plastic container.

 

Twist-Loc is 100% recyclable, and when the clear version is chosen it is widely recycled. Containing 75% recycled content, including a minimum of 50% food grade recycled materials, it weighs less than the existing retail packaging. It can be manufactured either as a fully wrapped or labelled product, again aiding recycling.

This addresses the sustainability challenge head on and solves a multitude of problems.