Packaging Innovations Charpak Jonathan Pearson packaging

Packaging Innovations and Luxury Packaging London 2019 returns to Olympia on 11 & 12 September.  The 10th anniversary event will showcase cutting-edge product and packaging developments for the luxury packaging, beauty and personal care, and drinks industries.   Charpak’s drinks specialist, Jonathan Pearson, is one of the industry expert speakers at The Drinks Forum, Main Stage on Thursday 12th September 2019 at 11.10am.   Jonathan will be sharing the...

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UK Packaging Awards 2019 Finalist Charpak Ltd

As current UK Packaging Awards SME of the Year 2018/19, Charpak are delighted to have the opportunity to defend the title for a consecutive year, having learnt the company has been shortlisted as a Finalist in the SME of the Year 2019/20.   The Charpak drive and passion is to seek resolutions to environmental, regulatory, societal and customer needs with our proactive, agile and design-led approach to...

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Charpak Ltd six tips for own brand retailers and food manufacturers to achieve more sustainable packaging

Charpak’s Director of Sales and Innovation, Justin Kempson, speaks with Solutions for Retail Brands and shared his top tips for own-brand retailers and food manufacturers to adopt when addressing consumer and industry concerns around product and packaging design, and its environmental impact.


1. Design for Recyclability


RECOUP Recyclability By DesignMinimising food waste, and avoiding over-packaging products is an essential and growing requirement to address climate change, and carbon footprint. The 2019 Recyclability by Design guidelines from RECOUP and The British Plastics Federation are easy to understand industry guidelines for packaging and non-packaging professionals to keep close to hand, when working with a range of plastic materials. For designers, packaging technologists and wider sales and marketing teams the guiding principle is to support continuous improvements in packaging design, and best use of materials.



2. Address consumer concerns


Consumers continue to give clear feedback of their expectations on brands, manufacturers and retailers to choose more appropriate packaging material types and formats. Consumers expect the industry to take the lead and ensure packaging is easy to recycle. Avoiding unintended consequences by switching to packaging alternatives that may cause other detrimental impact must also be considered as part of the new product, and new packaging development process.



3. Crystal clear on-pack labelling is essential


Justin advocates every producer applies the recognised OPRL system as undoubtedly the best system to use.  It is straightforward, easy to understand and is highly trusted by UK consumers, local authorities and the retail supply chain. The recognisable green and black symbols also overcome any misinterpretation, legibility or language challenges.


In addition to the OPRL system on outer packaging Charpak Ltd  recommend the inclusion of plastic resin codes on both primary and secondary packaging.  Always applying a clear message will help change behaviour with a strong call-to-action to recycle.




4. Address greenwashing


Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental credentials of a product. Unfortunately, greenwashing only confuses the issue further. With greenwashing on the increase, this must be addressed by the product and brand owners to ensure consumers don’t receive misleading claims; that may impact on the recovery and recycling of products, and its packaging.


Charpak recommend retailer packaging specifications address this in every brief.



5. Improve consumer communications – educate and engage to aid understanding


Helping consumers understand why certain packaging is used will help understand the complexity of the challenge. Charpak have produced helpful FAQ guides for our customers and own brand retailers have an even greater opportunity with their own employees and customer communications. Supporting Recycle Now campaigns, and using the Recycle Locator to help improve localised recycling in addition to consistent consumer messaging is key to helping reduce confusion.


Own brand retailers can help with in-store communications, through their mobile, digital and social media and in direct customer communications such as voucher mailings and customer e-newsletters. Charpak encourage own brands and retailers continue to promote and ‘shout about’ their successes in the changes they are making (and why), as it will most importantly, build trust and drive change in consumer behaviour.



6. Collaborate with suppliers


In our experience, the most effective solution to addressing the packaging and waste challenge is delivered when we work collaboratively, bringing together each organisation’s expertise. Charpak have a continual R&D and investment programme to ensure new innovations and packaging technologies are always in development. Committed to driving sustainability in thermoformed plastics and at the forefront of designing and manufacturing packaging which minimises environmental impact, our packaging experts clearly present the evidence and facts as to which solution is environmentally, ethically and economically viable, and most importantly, fit-for-purpose.



We ask own brand retailers:  Help us to Help You – Together We Can




Justin’s full interview with S4RB and key recommendations for own brand retailers can be read HERE.

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Inside Own Brands – Summer 2019   Charpak Ltd have collaborated with Inside Own Brands, the online quarterly magazine that brings together expert knowledge, opinion and insights into the latest trends and news from the world of retail own brand.  This collaboration is to offer our customers insight from a range of industry experts, to help them get the most from their supply chain.   Read and Download the...

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Charpak HouseOfLords Plastics Sustainability Vision

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Charpak Huntingdon packaging education visits

Spreading the word to help reduce plastic pollution, as part of Charpak Ltd’s community engagement initiatives the company welcomed the Essex Avenue Community Tenants and Residents Association litter picking team to their Cambridgeshire based Headquarters on Wednesday 29th May.   The dedicated group of adults and children who range from 5 years – 75 years litter pick in their local community during school holidays.  Joined by a...

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Charpak Ltd The UK Plastics Pact

As a Founding Member of The UK Plastics Pact, Charpak Ltd are actively involved in the systematic change of this world-first initiative to transform the plastic packaging system.  We are ensuring that packaging is recyclable, and recycled - working collaboratively with our clients, NGOs, Local Authorities and industry associations.  Charpak is committed to providing more sustainable packaging solutions that minimise environmental impact.  The Reduce, Reuse...

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