Our approach to New Product Development

Charpak’s commitment to NPD includes investment in global market research by industry sector, packaging trends, and changing consumer behaviour.  This is conducted through qualitative and quantitive research in partnership with internationally recognised third parties including the SMMT, Mintel and Kantar World Panel.


The Charpak NPD Team are constantly innovating:


  • exploring new creative design ideas
  • reviewing and testing product capabilities
  • investigating new technological and packaging developments
  • future packaging materials feature heavily within the company’s R&D investment plan.


All Charpak NPD is developed in collaboration with clients. Technological feasibility studies and rigorous testing is undertaken.


Gary Smith, Technical Directors advises:

With every packaging design being bespoke to our clients, we pride ourselves on being able to solve any packaging challenge our clients want to discuss, tailored exactly to their needs.  Whether it’s a technical material ask, whether something is feasible the team always go the extra mile to find the answers.  No packaging challenge is too big to handle. Not many companies are so bold as to state “Every design is manufacturable”.


The Charpak Account Management team are very experienced, having over 5 decades of packaging expertise and knowledge between them. The team work extremely closely with our designers, Quality team and Production operations to maintain, and exceed the high standards we pride ourselves.  NPD is quite simply part of our Charpak DNA.