Waitrose & Partners new Mini Tub packaging
Waitrose & Partners has become the first UK supermarket to launch innovative new packaging for its ‘treat tubs’, which are made from 90% recycled materials and are fully recyclable.
This sustainable packaging innovation for Waitrose has been designed and manufactured by Cambridgeshire-based Charpak Ltd. The treat tubs are 3.5g lighter than the previous design, and will save over 14 tonnes of plastic per year. The brand-new packaging solution has been selected as a Finalist in the 2019 UK Packaging Awards Innovation of the Year category.
The ‘Twist-Loc’ mechanism on the tubs has been specially designed to help anyone who has difficulty opening tight packaging. The tubs have also been designed so that no bits of unnecessary plastic need to be torn off to open and thrown away separately. The treat tub also has a removable cardboard sleeve so every element of the packaging can be widely recycled, and the tubs can be reused by customers at home.
The tubs are available in all Waitrose & Partners stores nationwide. Waitrose & Partners have already recorded a 16% increase in sales, with customers reacting positively to the new design. The new tubs are available across multiple lines in stores and online:
- Mini bite flapjacks
- Chocolate mini rolls
- Millionaire bites
- Chocolate brownies
- Rocky road bites
- Mini cornflake cluster bites
- Mini fruited popcorn bites
- Granola mini bites
- Millionaire bites
Karen Graley, Packaging Manager at Waitrose & Partners comments:
“Our aim is to ensure all of our own-brand packaging is widely recycled, reusable or home compostable by 2023. The introduction of these innovative new treat tubs is another positive step towards that goal, one that helps drive the circular economy and boost recycling rates across the UK as we are also including recycled content that has been obtained locally from the supplier.”
The Twist-Loc tubs are suitable for ambient, chilled and frozen food; and non-food products.